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Mother-Baby Friendly


1. Breastfeeding policies and procedures must be explained to all personnel and posted in all areas of the hospital

2. All hospital personnel must undergo training on breastfeeding and lactation management program and must initiate and implement them wholeheartedly.

3. All pregnant mothers for prenatal check-up and admission must be encourage, taught the importance of breastfeeding and rooming-in, and must sign the waiver before admission.

4. Hospital policies and procedures must be explained and interpreted by the staff nurse / midwife to the expectant mother.

5. Practice of skin-to-skin contact must be done unless contraindicated.

6. Newborn babies must be roomed-immediately.

7. The staff nurse / midwife must initiate and encourage breastfeeding on demand.

8. Prelacteal feeding must not be given to the newborn nor artificial teats or pacifiers.

9. The hospital must strictly follow the provision and regulation of RA 7600 the rooming-in and breastfeeding Act and EO 51 on Milk Code.

10. Hospital guards must be authorized to confiscate feeding bottles and follow-up must be done by the nurses / midwives.

11. Healthcare staff must coordinate with private doctors and clinics for proper follow-up of post partum cases.



B   est for Babies

R   educes incidence of Allegies

E   conomical

A   nti-Bodies

S   tool Innofensive

T   emperature always ideal

F   resh Milk

E   motionally Bonding

E   asy once established

D   igested Easily

I    mmediately available

N   utrition Optional

G   astroenteritis



Emotional Bonding

  • Close, loving relationship between mother and baby
  • Mother more emotionally satisfied
  • Baby cries less
  • Mother behaves more affectionately
  • Less Likely to abuse or abandon baby


  • Children perform better on intelligent tests in later childhood